Privacy Policy

Information about how we handle your personal data

Effective Date: 1st July 2026

Strut the Fluff, referred to as "we," "us," or "our," is committed to safeguarding the privacy and security of your personal information. This Privacy Policy outlines our practices concerning the collection, use, disclosure, and protection of your information. By using our website, products, or services, you agree to the terms of this policy.

1. Information We Collect

a. Personal Information:

We may collect personal information when you register on our website, subscribe to our services, make a purchase, or interact with us in any way.
Types of personal information collected may include your name, email address, postal address, phone number, payment information, and other relevant details.

b. Non-Personal Information:

We automatically collect non-personal information, such as IP addresses, browser details, and device information, to analyze trends, administer the site, and enhance user experience.

2. How We Use Your Information

a. Providing Services:

Your personal information is used to deliver the products or services you request and to fulfill contractual obligations.

b. Communication:

We may use your contact information to send you important updates, newsletters, promotional offers, or other marketing communications. You can opt-out of these communications at any time.

c. Improving Services:

Non-personal information is used for analytical purposes to understand user behavior, improve our website functionality, and enhance the quality of our products and services.

3. Information Sharing and Disclosure

a. Third-Party Service Providers:
We may share your personal information with trusted third-party service providers, strictly for the purpose of assisting us in delivering our services. These providers are contractually obligated to use your information solely for the intended purpose.

b. Legal Compliance:

We may disclose your information if required by law, or legal process, or to protect our rights, property, or safety.

4. Cookies and Similar Technologies

a. We use cookies and similar technologies to enhance your browsing experience. Cookies are small text files stored on your device that help us understand your preferences and provide a more personalised experience. You can manage your cookie preferences through your browser settings.

5. Security

a. We employ industry-standard security measures to protect your personal information from unauthorised access, disclosure, alteration, and destruction. Despite our best efforts, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

6. Your Rights

a. You have the right to access, correct, or delete your personal information. If you wish to exercise these rights, contact us at strutthefluff@gmail.com for assistance.

7. Children's Privacy

a. Our services are not directed to individuals under the age of 13. If you are a parent or guardian and become aware that your child has provided us with personal information without your consent, please contact us, and we will take steps to remove the information.

8. Changes to this Privacy Policy

a. We reserve the right to update or modify this Privacy Policy at any time. Changes will be effective upon posting, and the effective date will be revised accordingly. We encourage you to review this policy periodically.

9. Contact Information

a. If you have questions or concerns about this Privacy Policy, please contact us at strutthefluff@gmail.com. We are committed to addressing your inquiries promptly.

By using our website or services, you acknowledge that you have read, understood, and agreed to the terms outlined in this Privacy Policy.

Strut the Fluff

This policy is subject to change at the discretion of Strut the Fluff.

Last updated: 1st July 2026.

Data Protection

Strut the Fluff takes the privacy of our clients very seriously and will never share or disclose any of your details to third parties, with the exception of your nominated vet. You may have access to any of your data at any given time.

Our Privacy Policy is required as a part of the General Data Protection Regulation (GDPR), it is necessary for us to inform you of the information we keep about you and your dog, how we use it, and how it is stored.

We store the following information about your dog on their consent forms and which will be locked away securely each night or if sent digitally they will be secured by password on our computer.

Your name, address, email address, and emergency contacts, all of which you will have provided in your consent forms.

Your dog's age, breed, color, gender, etc.
If your dog has likes/dislikes during their walks
If your dog has been nervous, excited, or aggressive during their walks
Any medical issues that you have provided us with?
The amount you spend on walks with us.

It is an explicit requirement that we have a minimum of your name, address, and phone number so that we can send updates, reminders, changes or if we urgently need to contact you when your dog is in our care.

Unfortunately, we CAN NOT accept a dog for our services without valid, up-to-date contact details.

We will only use your personal information in the following ways:-

to respond to any inquiries made by yourself to us
to send appointment reminders via email and text message
to send any special vouchers or promotions
for market research purposes
for record-keeping purposes
to deal with inquiries and complaints
to contact you about your appointment, dog collection or drop off, cancellations, rescheduling, or emergencies
To ask you for a review

Your name and contact number will also be stored on my mobile phone to enable me to contact you in cases of emergencies, updates, and appointment reminders.

No other details are held on my mobile phone.

This information will not be available to anyone other than me and will be protected by a passcode only I have access to.

You may ask to view your details at any time.

If you would like your information destroyed please let us know and we will do so at your request.

Any non-returning customer details will be destroyed within 1 year of non-attendance of services

We send out newsletters that you can opt out of at any time. We will ask your permission before adding you to our mailing list.

We like to take pictures of our dogs having fun on their walks and your special day to share on our socials, we will only share if you have agreed for us to do so in our consent forms. All photos taken are copyright of Strut the Fluff

Non-Disclosure

Effective Date: 1st July 2026

Strut the Fluff, referred to as "the Company," is committed to safeguarding sensitive and confidential information. This Non-Disclosure Policy outlines the guidelines and expectations for employees, contractors, and any other parties with access to confidential information.

1. Definition of Confidential Information

a. Scope:

Confidential information encompasses proprietary and sensitive data that is vital to the Company's operations, competitive advantage, or intellectual property. This includes, but is not limited to, trade secrets, financial data, customer lists, marketing strategies, proprietary technology, product development plans, and any other information not generally known to the public.

b. Exclusions:

Information that is publicly available, rightfully obtained from a third party without a duty of confidentiality, or independently developed without reference to the Company's confidential information is not covered by this policy.

2. Duty to Protect Confidential Information

a. General Duty:

Employees and contractors have an obligation to protect the Company's confidential information from unauthorised disclosure, both during and after their association with the Company.

b. Third-Party Obligations:

Third parties, including vendors, consultants, and partners, may be granted access to confidential information under specific agreements. These agreements will explicitly outline their duty to maintain confidentiality.

to change at the discretion of Strut the Fluff. Last updated: 1st July 2026.

3. Access to Confidential Information

a. Need-to-Know Basis:

Access to confidential information is restricted to individuals with a legitimate business need. Employees are encouraged to share confidential information internally only on a "need-to-know" basis, limiting exposure to those essential to the completion of specific tasks.

b. Training:

Employees will receive comprehensive training on identifying and handling confidential information appropriately. This includes awareness of the potential consequences of unauthorised disclosure, as well as guidance on secure storage and transmission.

4. Marking and Handling of Confidential Information

a. Marking:

Confidential documents should be clearly marked as such to notify individuals of the sensitive nature of the information. Electronic files should be password-protected if possible, adding an additional layer of security.

b. Handling:

Employees must take reasonable steps to prevent unauthorised access to confidential information. This includes securing physical documents in lockable storage and using secure electronic transmission methods, such as encrypted emails or secure file-sharing platforms.

5. Non-Disclosure Agreements

a. Execution:

Employees and relevant third parties may be required to sign non-disclosure agreements (NDAs) before gaining access to confidential information. These agreements will detail the specific terms and obligations regarding the protection of confidential information.

b. Enforcement:

Violation of an NDA may result in legal action, including injunctions and damages, as well as disciplinary action by the Company. Enforcement mechanisms will be pursued to the fullest extent of the law.

6. Permitted Disclosures

a. Legal Obligations:

Disclosures required by law, regulation, or court order are permitted. However, employees should notify the Company's legal department before making such disclosures, if possible, to assess and address legal implications.

b. Consent:

Disclosure may be permitted with the written consent of the Company or the individual who provided the information. Consent should be obtained in a clear and documented manner.

7. Reporting Violations

a. Internal Reporting:

Employees are encouraged to report any suspected violations of this policy to their supervisor, human resources, or the legal department promptly. Reporting channels will be provided to ensure confidentiality and protection against retaliation.

b. Whistle-blower Protection:

The Company prohibits retaliation against individuals who, in good faith, report suspected violations of this policy. Robust whistle-blower protection measures will be implemented to encourage open reporting.

8. Consequences of Violations

a. Disciplinary Action:

Violations of this policy may result in disciplinary action, the severity of which will be commensurate with the nature and severity of the violation. Disciplinary actions may include verbal or written warnings, suspension, or termination of employment or contractual relationship.

9. Duration of Confidentiality Obligations

a. Post-Termination Obligations:

The duty to protect confidential information continues after an individual's association with the Company ends, whether through termination, resignation, or the conclusion of a contractual arrangement. Former employees and contractors remain bound by their confidentiality obligations.

10. Review and Updates

a. Regular Review:

This policy will be subject to regular reviews to ensure its effectiveness and relevance. Updates will be made as needed to address changes in business practices, technology, or legal requirements.

b. Updates:

The Company reserves the right to update or modify this policy at its discretion. Updates will be communicated to employees and relevant parties, and the effective date of the policy will be revised accordingly.

11. Acknowledgment

a. Employee Acknowledgment:

By continuing employment or engagement with the Company, individuals acknowledge their understanding and agreement to abide by this Non-Disclosure Policy. Employees are responsible for staying informed about any updates or modifications to the code.

Strut the Fluff

This policy is subject to change at the discretion of Strut the Fluff.

Last updated: 1st July 2026.

Intellectual Property

Effective Date: 1st July 2026

1. Purpose

This Intellectual Property (IP) Policy serves to establish the framework for managing, protecting, and leveraging the intellectual property assets of Strut the Fluff. By delineating clear guidelines, the company aims to ensure the appropriate use, protection, and recognition of its intellectual property.

2. Definitions

a. Intellectual Property (IP): Intellectual property encompasses patents, copyrights, trademarks, trade secrets, and any other creations of the mind.

b. Confidential Information: Information that is not publicly disclosed and is of value to the company, including trade secrets, financial data, and customer lists.

3. Ownership of Intellectual Property

All intellectual property created by employees during the course of their employment with Strut the Fluff is considered "work for hire" and is the exclusive property of the company.
For intellectual property created by contractors, consultants, or third parties, ownership rights shall be clearly defined in contractual agreements.

4. Types of Intellectual Property

Patents: Strut the Fluff recognizes the importance of innovation and encourages employees to disclose potentially patentable inventions. The company will assess the value and uniqueness of inventions and pursue patent protection when appropriate.
Copyrights: Strut the Fluff retains the copyrights to all original works of authorship created by its employees, including software, marketing materials, and other creative works.
Trademarks: Strut the Fluff will actively protect and enforce its trademarks, service marks, and logos to maintain a consistent and strong brand identity in the market.

Trade Secrets: Strut the Fluffacknowledges the significance of trade secrets and will implement robust measures to protect confidential information, including restricting access, using non-disclosure agreements, and educating employees about the importance of confidentiality.

5. Employee Responsibilities

All employees are required to promptly disclose any potentially patentable inventions, creative works, or other intellectual property developed during the course of their employment.
Employees must adhere to all confidentiality and non-disclosure agreements related to the company's intellectual property.
Unauthorised use, disclosure, or reproduction of the company's intellectual property for personal gain or the benefit of competitors is strictly prohibited.

6. Use of Third-Party Intellectual Property

Employees must respect the intellectual property rights of third parties. Unauthorised use, reproduction, or distribution of copyrighted material, trademarks, or other protected works is prohibited.

7. Enforcement

Strut the Fluff is committed to protecting its intellectual property rights and will take appropriate legal action to address any infringement, misappropriation, or unauthorised use.
Violations of this policy may result in disciplinary action, including termination, and may be subject to legal consequences.

8. Training and Awareness

Strut the Fluff will conduct regular training sessions to educate employees on intellectual property issues, legal requirements, and the significance of safeguarding company assets.

9. Review and Updates

This policy will undergo periodic reviews to ensure its effectiveness and relevance. Updates will be made as needed to reflect changes in technology, business practices, or legal requirements.

10. Contact Information

For questions or concerns related to this policy, employees can contact the designated Intellectual Property Manager or the legal department.

By adhering to this comprehensive Intellectual Property Policy, Strut the Fluffseeks to protect its innovative efforts, foster creativity, and maintain a competitive advantage in the marketplace. Employees are expected to familiarise themselves with and adhere to the principles outlined in this policy.

Strut the Fluff

This policy is subject to change at the discretion of Strut the Fluff.

Last updated: 1st July 2026.

Your Rights & Contact

To exercise your data protection rights, please contact Nikki at: